DIGITAL MEDIA MARKETING & GROWTH

Three Growth Efforts Every Org Needs

A stable foundation to generate long-term quality engagement.

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This is an essential piece to have up and running on a consistent monthly basis. Emails are how you stay in front of people over the long haul. Email marketing may take many forms:

Newsletters to prospects
Newsletters to current customers

A simple formula can take you a long way: consistent content creation and leverage simple automation.

Digital Presence is the most complicated piece we execute on. Here are a few things we do:

Basic ongoing SEO
Consistent "social" strategies
Digital property maintenance
Original photos

This is the marketing effort that never sleeps. If you can rank well organically, then your site is working for you 24/7/365.

Do you have these three foundational activities working for you?

Be Human

So much of marketing and in particular digital marketing is automated and being taken over by AI. There are certain tasks and places where letting the bots take over makes sense but there are others where keeping the human touch is a differentiator.

For the industries I work with, pulling real human experiences and real company data elevates content well above anything AI can currently generate.

This pillar is all about getting more human.