Services | Ash Rivers Digital Marketing Consultant

Digital Services

We've said it before, our focus is on simplicity.

There're three critical areas we will manage for you:

Show Up: Digital Presence
Stay Connected: Email Marketing
Be Human: find your human moments

Executing day in and day out on these three elements is a path to more consistent engagement.

We work these activities into your existing efforts so that everyone is rowing in the same direction.

If these three activities aren't part of your routine, it's time to start.

There're countless digital strategies out there, but Ash Rivers aims to provide a solid and reliable digital focused product that can be implemented and maintained over the long run.

To see how Ash Rivers may fit with your organization, reach out so we can chat.

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Stay Top of Mind

Email Marketing & Communications

Consistent email communications are an essential part of being in the right place at the right time.

We typically set up multiple campaigns that segment contacts into the following groups:

Prospect: non-customers that are on your mailing list
Customers: point of contacts for your current customers
Centers of Influence: contacts that refer business
Internal: consistent communication within your organization

Each segment will have a different cadence of communication, content, and goal.

Email communications keeps you in front of your target audience, so you're top of mind.

A consistent newsletter for customers that delivers value keeps your company top of mind for referrals and increases retention.

Attract Prospects to You

Digital Presence

This is one of the most time-consuming efforts, but can have an outsized impact in the long-term. Digital presence is all about how people find you online. We prepare your organization first and foremost to be found. Then we want to make sure people are finding the best version of your company. This area of marketing covers a lot of ground:

Blogging (text content)
Advanced social strategies (Facebook, LinkedIn, Google Business)
Employment website guidance (Glassdoor, Indeed)
Other review pages (The Yellow Pages, Yelp, etc.)

With these efforts up and running, prospects are able to come to you 24/7/365!

AI's Effects on Marketing

Your Human Touch

Every area of business (and life) is being impacted by AI. Marketing is being turned upside down and then flipped again by all the amazing and fast innovations in AI. The element that is shaking out from all of this turmoil is for organizations to compete where AI still stumbles - being human.

You have interactions with real humans and you have data that's not accessible on the internet or in AI training models, so use that to your advantage. Generate insights, content, and moments where the uniqueness of your organization's humanity shines through. Easier said than done but that's why it's effective.